AMR Pharmacy – AHRC funded anti-microbial resistance project

Project collaborators diagram
The project is a collaboration between academia, pharmacy practice, communication design and behavioural science
Interior of pharmacy
Day Lewis pharmacy in Woodley, Berkshire, where the design proposal will be installed and tested.
Screen with questionnaire
Early research involves this pilot questionnaire, aimed at exploring the general public’s knowledge of and attitude to antibiotic prescription, use and resistance. It also gathers views on community pharmacies in relation to the presentation of information about antibiotics
Isotype posters about TB from the 1930s
Our research will reference historical examples of AMR communication design

Information Design and Architecture in Persuasive Pharmacy Space: combating AMR (IDAPPS) is an inter-disciplinary project brings together academics and practitioners in graphic and information design, architecture, ergonomics and human factors, and pharmacy to consider how to support one of the strategic aims of the UK 5-Year Antimicrobial Resistance strategy 2013–18: how to ‘improve the knowledge and understanding of antimicrobial resistance’.

The project considers the presentation of information, its situation within an environment, and how users interact with it within the context of a community pharmacy.