Towards the persuasive pharmacy

This digital exhibition presents images (and a few words) about our work-in-progress using a community pharmacy to promote awareness of drug-resistant infection.

IDAPPS is an inter-disciplinary project bringing together academics and practitioners in graphic and information design, architecture, ergonomics and human factors, and pharmacy to consider how to support one of the strategic aims of the UK 5-Year Antimicrobial Resistance strategy 2013-18: how to ‘improve the knowledge and understanding of antimicrobial resistance’.

IDAPPS introduces ‘persuasive space’ in thinking about the presentation of information, its situation within an environment, and how users interact with it, in the context of a community pharmacy.

Community pharmacies are socially inclusive and convenient, and today play a key role in delivering public health. They are places where people wait for prescriptions to be filled or to see a pharmacist, and offer a persuasive space to raise awareness of the dangers of Anti-Microbial Resistance.

Information Design and Architecture in Persuasive Pharmacy Spaces: combating AMR [IDAPPS]

An AHRC-funded project at the University of Reading and Loughborough University